Profile:
Nothing makes me happier than seeing a brand system flourish! I have enjoyed shaping organizational images through picture and word by working with a variety of clients over the last twenty years.
I am motivated to be the voice of a brand through my visual, written and oral communications. These interactions serve to inspire others in becoming that voice, helping to truly build a company’s brand equity.
While successful independently, I also love working as a team to achieve any creative/strategic objectives. I am a big-picture thinker, which serves well in dealing
with brand issues. Self-motivated and entrepreneurial, I’ve run my own studio for over ten years, refining not only my creative savvy, but acquiring a wealth of business knowledge in the process. If you are looking for a well-rounded creative professional to build your brand, look no further.
Experience:
Contract Art Director
Point Marketing and Design
2005-Present
West Haven, CT
Team directly with Senior Executives to create compelling, award-winning design solutions; Lead development, execution and deployment of brand identity and marketing collateral; Independent and team development of brand equity standards/guidelines and requirements materials; Create signature design projects from concept to completion including marketing collateral, signage, advertising campaigns, direct mail, websites and social media graphics; Oversee branding consistency, reflecting compelling aesthetic/voice; Manage multiple timelines, prioritization to ensure client satisfaction; Create email campaigns (MailChimp), execute basic webwork (WordPress); Manage stable of contract creative professionals, copywriters, photographers, web-developers; involved in client strategy development.
Recent Highlights:
- Lead Art Director/Designer for a rebranding of a 5000+ employee regional health network, working directly with senior executives
- Developed Signature projects (annual reports/marketing collateral) for an 18,000+ employee regional health network, reinforcing brand equity
- Lead designer on multiple ad campaigns that have contributed to increased interest, and ultimately utilization of signature healthcare products and service lines
- Developed ancillary business websites for statewide health network, reskinning each free standing brand to conform to network-wide standards
- Created product labeling artwork for a regional supermarket with 422 stores, and worked to ensure compliance with all departments, regulatory and corporate standards
Creative Services Manager
Graphic Fulfillment
1998-2004
Prospect, CT
Manage all aspects of creative design for small studio, primarily healthcare accounts; Execute design solutions from concept to completion for a variety of signature print projects, including annual reports, advertising campaigns, identity campaigns, marketing materials, direct mail, interior and exterior signage; Responsible for estimating creative projects; Work closely with vendors to manage budget and timeline; Client point of contact for design; Work with a variety of medium-sized businesses, helping develop innovative design styles producing cost-effective pieces, without sacrificing creativity; achieved an expert level of file preparation and print production, responsible for all file releases to vendors
Hard Skills:
Adobe Creative Suite
InDesign
Photoshop
Illustrator
Dreamweaver
WordPress
Bootstrap
MS Office
Powerpoint
Excel
Word
Basic HTML
Photography
Copywriting
File Management
Print Production – Offset and Digital
YouTube
MailChimp
Soft Skills:
Creative
Thoughtful
Persuasive
Reliable
Passionate
Professional
Collaborative
Flexible
Accountable
Innovative
Customer Service
Education:
Southern New Hampshire University
M.S. Marketing
(Expected spring 2020)
Southern New Hampshire University
B.A. Graphic Design and Media Arts
(Cum Laude)
Download a digital copy of Bill’s resume here
WILLIAM BUCCHERI 