YALE NEW HAVEN HOSPITAL/WATERBURY HOSPITAL RESIDENCY MAILER

Situation:

A series of corporate realignments prompted a restructuring of the existing residency partnership between Yale and Waterbury Hospital.  This in essence became a “new” program, and the two hospitals wanted to capitalize on the inaugural class concept.

Consideration for time and budget:

The project would require a mailer that could be designed and produced quickly, was cost-effective, and would get attention.  Using existing assets, as well as a design that had an interesting fold (but wouldn’t cost any more to produce) this piece was designed, printed and mailed in a matter of weeks, garnering a great response despite mailing so late in the season.  The piece was mailed in a see-through envelope to protect it, without it getting lost.