PSYCHEMEDICS CORPORATION CARD DECK WITH MAGNIFYING GLASS

Situation:

Psychemedics Corporation pioneered the use of hair testing for drugs of abuse over 30 years ago, and continues to offer the most effective hair testing technology based on scientifically validated drug testing methods.  Having such a unique product the client was looking for an equally unique way to promote themselves.

A fun, relevant promotion:

A series of cards were created, as well as a magnifying glass – the later revealing a message in the subject’s hair – exposing the results of what may have been found in their Psychemedics test results.  This card set got the user involved, while tying-in perfectly to the service the client provides.  The client was thrilled with the solution, which was creative, but also relatively inexpensive to produce.