WATERBURY HOSPITAL POWER OF WE COMMUNITY CAMPAIGN

Situation:

Waterbury Hospital sought to promote their community involvement, coupled with their new brand rollout.  Community partners were featured, and tied into the brand new “Power of We” campaign.

Flexibility of layout:

Being responsible for the creative, the campaign needed to be flexible enough to support different partners and content, not only from ad to ad, but also from different media applications – such as posters and billboards.  The campaign has succeeded in not only positioning Waterbury Hospital as a premier healthcare provider,  but also as an important community partner.