RUSHFORD 2012 ANNUAL REPORT

Situation:

The Rushford Annual Report was released to coincide with the new messaging of “Recovery Never Stops. Neither Do We” – and required the report to weave that message into it’s contents.

Reinforcing Messaging:

In addition to designing and directing photography, this piece was crafted in such a matter that it fit with the theme. Splitting the yearly highlights into two areas – “Recovery Never Stops” and “We Never Stop” – the content was easily distilled into either of these two sections.  The report conveyed the messaging, was able to easily reflect the events of the previous year, and was a good vehicle for fundraising upon its release.